Latest figures show that the customer publishing industry has remained buoyant despite the effect of the recession on the media industry.
Websites which focus on free content receive 73% more visitors than transactional sites, according to figures from Hitwise UK.
"Grist is using its deep business knowledge and world-class creative skills to branch out into corporate video production," says co-founder and director Mark Wellings. "We are committed to helping our clients develop closer relationships with their clients - in whatever medium works best."
Affiliate member, PMA Training, are delighted to offer APA members the chance to attend their 'Understanding print and production' course for a discounted rate.
Aimed at: Sub-editors, art desks, newly-appointed production staff and all those involved in the editorial production side of commercial publications and house journals.
Workshop contents: This workshop looks at the sequence of production from editorial planning to readers' hands.
Cost: Special offer of 50% discount @ £202.50+ VAT
Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie from Retail Week considers how retailers are using customer magazines in print and now online.2Comments