Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie from Retail Week considers how retailers are using customer magazines in print and now online.2Comments
Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing...
APA Digital continues to grow its remit and influence, on behalf of its members, to position publishing agencies as the home of cross media content for brands. We are pleased to announce the launch of our new ‘Digital Partners' programme.
The objective of the digital partners programme is to have specialist partners to facilitate the adoption and growth of members' digital services.
With under a month left until the entry deadline, now is the time to start getting your entries in for the first ever International Customer Publishing Awards.
We have had a fantastic rsponse from agencies around the world, including entries from Australia, Denmark, Finland, Poland, Belgium, Sweden and the Netherlands.
Showcase your talent to an international audience, submitt your entry at www.Iloveed.co.uk
Germany's new consumer opt-in law is about to take effect, severely curtailing direct mail and the data selling sector in what is Europe's single biggest DM market.