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How retailers are using customer magazines in print and online

RetailWeek

Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie from Retail Week considers how retailers are using customer magazines in print and now online.

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Posted in
10thAug 2009

Customer publishing on an international scale

MediaTel.co.uk

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing...

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Posted in
10thAug 2009

APA launch new Digital Partners Programme

APA launch new Digital Partners Programme

APA Digital continues to grow its remit and influence, on behalf of its members, to position publishing agencies as the home of cross media content for brands. We are pleased to announce the launch of our new ‘Digital Partners' programme.

The objective of the digital partners programme is to have specialist partners to facilitate the adoption and growth of members' digital services.

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Posted in
6thAug 2009

The International Customer Publishing Awards - strong worldwide response

The International Customer Publishing Awards - strong worldwide response

With under a month left until the entry deadline, now is the time to start getting your entries in for the first ever International Customer Publishing Awards.

We have had a fantastic rsponse from agencies around the world, including entries from Australia, Denmark, Finland, Poland, Belgium, Sweden and the Netherlands.

Showcase your talent to an international audience, submitt your entry at www.Iloveed.co.uk

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Posted in
6thAug 2009

Germany's opt-in law - could it happen in the UK?

Direct Mail

Germany's new consumer opt-in law is about to take effect, severely curtailing direct mail and the data selling sector in what is Europe's single biggest DM market.

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Posted in
6thAug 2009

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