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The three fundamentals of great service content
Posted by: Maureen Rice, Cedar
Let's be clear: all good content is a customer service. If it's not adding anything to the customer experience, then it's not good.
But there is a difference between ‘we love it' content and ‘we use it' content. ‘We love it' content is that clever, emotive TV ad or the magazine celebrity exclusive. ‘We use it' content is about detail and relevance - the everyday, everywhere customer touchpoints such as destination guides, recipes, web reviews, how-to videos and trouble-shooting FAQs. Read more »
The world’s most iconic digital business puts its faith in... print
Posted by: Mark Rosselli, CPL
Last week, Google sent me some mail. This is not unusual. CPL has an AdWords account, and every week Google emails me a little report on the previous week's activity. I use GoogleMail for private email, and Google Apps for file sharing, and I routinely get emailed tips on how to get more out of both of these services. I also receive regular and resolutely cheery emails urging me to join Google+, and telling me all the great networking opportunities I'm missing by regularly and resolutely refusing to do so. Read more »
Ready to Rumble: Content Marketing vs. SEO
Posted by: Kathleen Gossman, EnVeritas Group
As Pogo noted in 1970, "We have met the enemy and he is us." That just about sums up the current debate between whether SEO or content marketing is the solution to the glut of online content seeking to appeal to those in search of value and substance. Content may be king, but it appears the kingdom is not quite sure who has the power. Read more »
Job titles in our brave new world of content
Posted by: Paul Keers
What kind of job titles should we use for editorial staff in our broader world of content marketing? The answer could affect our recruitment, as well as our reputations. Read more »
Posted by: David Ladds, Bladonmore
My inner playboy liked to think that this afforded me the freedom to stay out all night and sleep somewhere other than my own bed. By donning a fresh shirt in the morning, I could breeze through the next day without anyone noticing my misdeeds. Read more »
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