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As August draws to a close we start to prepare for a busy September customer agencies are getting back into pitch mode so this week having been a fairly quiet one for new customer magazine launches. That said, Seven has shared some insight into key trends in customer publishing. Also this week, why the world's richest football club is like a free content start-up and what lies ahead as social media matures?
This week APA's Julia Hutchison provides further comment on ABC's latest circulation figures; Seven offers an exclusive interview with Apple evangelist Guy Kawasaki for Elevate magazine; how brands should act in the digital space; a new magazine for Nokia; and a look at why branded entertainment content works. Read more »
This week sees the latest ABC figures showing that demand for branded magazines remains high with 25 titles in the top 100, Virgin's internal communications magazine Roger is moving online, Google acquires Motorola Mobility, how brands can counteract social media fatigue and exactly how do people feel about brands on Twitter? Read more »
Mid-August is known as very slow news-wise as many workers are away on holiday and agencies are planning their pitches, ready for September to come around. This week however the news were dominated by the dramatic London and UK riots - is social media really to blame? - and the overall news has been anything but ‘slow'.
Week in branded content: 12 August 2011 Read more »
This week sees ASOS magazine launch its first iPad app, Cedar wins big with multinational airline account, Sainbury's talks about the birds and the bees, the UK is becoming increasingly addicted to smartphones, AOL brings out Editions and the reach of branded content among Facebook friends. Read more »