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What's new in marketing research: March
This month, we discover who topped the UK Superbrand chart for 2012, the ongoing success of brand websites and reveal what the "mobile blinder" is. Read more »
ABCs show Content Marketing Industry enjoying phenomenal growth
The latest ABCs mark a step change for content marketing. The combined circulation of customer magazines within the Top 100 Magazines by Circulation, including titles such as Asda Magazine, Waitrose Kitchen and BA High Life, has increased year on year by 13 per cent and for the latest 6 month period by a massive 35 per cent and overall this medium has enjoyed over a 300% increase in the rate of growth from 12 months earlier.
Customer titles featuring in the Top 100 now reach 12 million people, equating to 5 million hours of consumer engagement for these brands and their third party advertisers. Read more »
What's new in marketing research: February
This month, we look at the booming content marketing industry in 2013, what really annoys people about targeted email campaigns, and how effective mobile marketing is still eluding the majority of big brands in the UK Read more »
What's new in marketing research this month: Jan 2013
This month, we reveal the social media tools ad agencies use the most, the top fashion brands in the UK, and the state of the UK's retail entertainment sector. Read more »
New survey shows spike in content spending
With the fiscal cliff deadline only a month away, spending is a hot topic. A new survey, "The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012," the 12th annual industry study by the Custom Content Council and ContentWise, compares 13 years of studies, noting outcome in content marketing has grown at record levels. Read more »
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