Five ways to keep your consumer hooked

Compared with most other forms of marketing, content marketing is a slow burner. For it to work effectively, raising brand awareness, increasing loyalty and boosting sales, it needs investment of time and money. But creating fantastic content is one thing – keeping your customers hooked day after day, week after week, month after month is another.  Read more »

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Clare Hill shares her thoughts on the growing interrelation of print and digital media with MediaTel

The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, in her article in MediaTel. From near field communications and ‘slowmercials', to augmented reality and QR codes, technology is driving unique consumer engagements. Read more »

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Make the most of your membership - jobs board

Whether you're looking for a new challenge or trying to attract the ideal candidate, the CMA Jobs board is the perfect place to start. It's FREE and easy to post listings on the board - you just have to be a CMA member.  Read more »

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Making the most of your membership - research

As well as creating great content, your clients need you to prove its value. In our members-only research area, we have a vast range of research presentations and reports, including sector-by-sector, demographics and our more specific Advantage research planning tool. All you need to access this wealth of research is your member's password. Read more »

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Why strategy is so important to content marketing

It's a word that's thrown around in every area of marketing. But why is strategy so important and why are content marketing agencies so good at it? Read more »

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