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Week in content marketing: 23 November
This week sees magazines by several CMA members outperforming British red-tops such as The Sun and Daily Mirror, with Cedar's Tesco magazine gaining the coveted title of Britain's most-read product, FuturePlus brings Oxford Today to the Apple Newsstand, John Brown and New Media win big in South Africa, and why an engaging narrative is essential in a content marketing strategy. Read more »
Week in content marketing: 16 November
This week sees The River Group launch the first digital Christmas gift guide for Superdrug, Cedar announces two new kids' inflight magazines for British Airways, Progressive Customer Publishing (PCP) launches iPad app for economia, FuturePlus works with Auto Trader to produce new app ignition and six reasons why content marketers need to think mobile. Read more »
Week in content marketing: 9 November
This week sees BBC's Good Food Christmas edition go interactive, Cedarreveals a refreshed brand identity for De Monchy Aromatics, The River Group and The Co-operative Magazine win Best External Publication, some more interesting articles from CMA magazine Open, what brands can learn from Obama's Facebook posts and the winners of the International Content Marketing Awards 2012 have been chosen Read more »
Week in content marketing: 2 November
This week sees CMA COO Julia bid farewell to the association as she takes up a new role as Head of Content Marketing at FMG, the CMA launches bi-annual content marketing showcase magazine Open, Cedar unveils the redesigned British Airways' High Life magazine, the latest research shows which brands are the world's most valuable, and five great examples of B2B content marketing. Read more »
Week in content marketing: 26 October
This week sees airline Emirates appoint John Brown to product inflight entertainment guides; The River Group gains new Perspectives with iPad app; John Lewis unveils coffee-table publication and gift guide, the Christmas Annual; the Society of Chiropodists & Podiatrists (SCP) appointsRedactive Media Group; General Electric (GE) embraces content marketing; and as brands become publishers, are they getting the content right? Read more »
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