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With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »
Utilising the Bridgestone Corporation's epaper technology, the E-Flyer is set to transform digital marketing within the UK. Read more »
We've seen Florence & the Machine dancing on the pages in an Augmented Reality edition of fashion mag Grazia and The Sun is promising a 3D edition in time for the World Cup... But aside from media gimmicks, is there a meaningful way for brands to use Augmented Reality? Yes, is the answer from one of Britain's leading Augmented Reality developers. Coder and entrepreneur Howard Ogden founded company Augment Reality and has been entranced by the possibilities of Augmented Reality (AR) since he first heard about it. Read our interview with Howard Ogden »3Comments
Over the last few year one British company has been at the forefront of creating page turning interactive magazine style experiences online - Ceros. It now has an extensive list of clients including Conde Naste, Haymarket and Dennis Publishing and some hit publications to its name.
You might then have assumed that the company would be hugely excited by the launch of Apple's tablet PC the iPad with its ability to ape turning magazine pages. In fact, as Ceros MD Dominic Duffy told me, his phone hasn't stopped ringing in the last two months with publishers anxious to produce content that can be showcased on the device. So it is very interesting to discover that Duffy is taking a long view on how the Apple product might change publishing. Read the interview in full »
What is it? - There can't be too many people in publishing who don't know what an iPad is. Over the past few months the device has been hyped as everything from the future of computers through to the saviour of publishing. The truth is it is an innovative (though not that innovative as similar devices have been available for years) touch screen PC. Read more »