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Customer publishing report highlights growth

Customer publishing report highlights growth

A report on the customer publishing industry has revealed that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »

Posted in
28thJan 2009

The APA needs your help!

APA

The APA are keen for the APA website to be a comprehensive overview of the industry, and an up-to-date resource for all our members.  Please ensure to check that all your company details and details or your publications are accurate.  Please also send us any press releases that you have, that we can put on the website and in the newsletter. 

The APA are also eager to have a large stockpile of case studies that can be used to showcase the effectiveness of the medium to both marketers and media planners, so please send us details of studies that you would wish to include under the sub headings: The Brief; The Challenge; Editorial Response;  and Results. Read more »

Posted in
27thJan 2009

Customer publishing industry grows to value of 904 million

Customer publishing industry grows to value of  £904 million

The latest market intelligence on the customer publishing industry from Mintel, commissioned by APA and sponsored by DHL Global Mail, reveals that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »

Posted in
27thJan 2009

Always in fashion: Luxury brands

Luxury Brands

As the UK economy nose-dives, it would be easy to conclude that growth in luxury brands will falter.  Some parts of the sector, which in the past have been accused of vanity publishing, have found the shift to fee-based models a strain.  Publishers claim that advertising is holding up well, however. Read more »

Posted in
27thJan 2009

Toni&Guy case study

Toni&Guy

For many brands the biggest opportunity for growth remains expanding into new media platforms.  Hairstylying giant Toni&Guy recently consolidated its global diagital account into its content agency, FST. Read more »

Posted in
27thJan 2009

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