The print industry could receive a welcome boost from customer publishing during the recession if a recently published Mintel report, which has predicted 15% growth for the sector, proves accurate. Read more »
The customer publishing industry was worth £904m in 2007 and is set to grow to just over £1bn by 2013, according to new research from Mintel. Read more »
Customer publishing will weather the recession to grow 15% over the next four years into a £1.1bn industry, according to a bullish report. Read more »
A report on the customer publishing industry has revealed that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »
The APA are keen for the APA website to be a comprehensive overview of the industry, and an up-to-date resource for all our members. Please ensure to check that all your company details and details or your publications are accurate. Please also send us any press releases that you have, that we can put on the website and in the newsletter.
The APA are also eager to have a large stockpile of case studies that can be used to showcase the effectiveness of the medium to both marketers and media planners, so please send us details of studies that you would wish to include under the sub headings: The Brief; The Challenge; Editorial Response; and Results. Read more »