A report on the customer publishing industry has revealed that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »
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The latest market intelligence on the customer publishing industry from Mintel, commissioned by APA and sponsored by DHL Global Mail, reveals that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »
As the UK economy nose-dives, it would be easy to conclude that growth in luxury brands will falter. Some parts of the sector, which in the past have been accused of vanity publishing, have found the shift to fee-based models a strain. Publishers claim that advertising is holding up well, however. Read more »
For many brands the biggest opportunity for growth remains expanding into new media platforms. Hairstylying giant Toni&Guy recently consolidated its global diagital account into its content agency, FST. Read more »