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Always in fashion: Luxury brands

Luxury Brands

As the UK economy nose-dives, it would be easy to conclude that growth in luxury brands will falter.  Some parts of the sector, which in the past have been accused of vanity publishing, have found the shift to fee-based models a strain.  Publishers claim that advertising is holding up well, however. Read more »

Posted in
27thJan 2009

Toni&Guy case study

Toni&Guy

For many brands the biggest opportunity for growth remains expanding into new media platforms.  Hairstylying giant Toni&Guy recently consolidated its global diagital account into its content agency, FST. Read more »

Posted in
27thJan 2009

Targeted delivery of telling tales

Targeted delivery of brand messages

Customer publishers are not immune from the economic downturn, and while their balance sheets may be the envy of traditional above-the-line agencies in the current climate, the need to maintain momentum has never been greater. Read more »

Posted in
27thJan 2009

New research reveals customer publishing showing impressive growth

New research reveals customer publishing showing impressive grow

The customer publishing industry has experienced impressive growth in the face of tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies and sponsored by DHL Global Mail. Read more »

Posted in
27thJan 2009

Marketing Special Report: The marketers' perspective

The marketers' perspective

The customer publishing industry has grown inexorably in the past half-decade, but what do marketers and media agencies really make of the medium? Read more »

Posted in
27thJan 2009

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