The APA are keen for the APA website to be a comprehensive overview of the industry, and an up-to-date resource for all our members. Please ensure to check that all your company details and details or your publications are accurate. Please also send us any press releases that you have, that we can put on the website and in the newsletter.
The APA are also eager to have a large stockpile of case studies that can be used to showcase the effectiveness of the medium to both marketers and media planners, so please send us details of studies that you would wish to include under the sub headings: The Brief; The Challenge; Editorial Response; and Results. Read more »
The latest market intelligence on the customer publishing industry from Mintel, commissioned by APA and sponsored by DHL Global Mail, reveals that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »
As the UK economy nose-dives, it would be easy to conclude that growth in luxury brands will falter. Some parts of the sector, which in the past have been accused of vanity publishing, have found the shift to fee-based models a strain. Publishers claim that advertising is holding up well, however. Read more »
For many brands the biggest opportunity for growth remains expanding into new media platforms. Hairstylying giant Toni&Guy recently consolidated its global diagital account into its content agency, FST. Read more »
Customer publishers are not immune from the economic downturn, and while their balance sheets may be the envy of traditional above-the-line agencies in the current climate, the need to maintain momentum has never been greater. Read more »