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Marketing Special Report: The marketers' perspective

The marketers' perspective

The customer publishing industry has grown inexorably in the past half-decade, but what do marketers and media agencies really make of the medium? Read more »

Posted in
27thJan 2009

FuturePlus to produce Roland customer titles

Future Plus

FuturePlus, the customer publishing agency, has won the brief to produce electronic music instrument manufacturer Roland's two customer magazines. Read more »

Posted in
23rdJan 2009

Google's print advertising efforts fail

Google's print advertising efforts fail

Google's efforts to expand its advertising empire into print have failed to live up to the search engine giant's expectations. Read more »

Posted in
23rdJan 2009

Woodford Litho Ltd New Affiliated member.

APA's Newest Affiliate Member

New APA member Woodford Litho still retains its identity as a financially sound, family owned business, established in 1934. The investment in the last few years now enables them to offer an efficient and competitive service to the Magazine and Brochure market. Read more »

Posted in
21stJan 2009

RSA embarks on global media review

RSA embarks on global media review

RSA, formerly Royal & Sun-Alliance, plans to hire its first global media agency, as part of a wider shake-up of its agency arrangements. Read more »

Posted in
21stJan 2009

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