eCommerce and diversifying revenue forum


In the current climate, have publishers become over-reliant on advertising revenue? Should they be diversifying and finding new income streams and is ecommerce the answer? If so, can editorial maintain its integrity? Read more »

Posted in
19thJan 2009

The importance of integrated, cross-channel media strategies- highlighted at APA Digital Breakfast

APA Digital Breakfast

The first APA digital breakfast of 2009 took place last Thursday, with a brief retrospective of Google's first decade and advice for marketers in a digital downturn. Read more »

Posted in
16thJan 2009

APA New Position- Marketing and Events Manager

APA New Position

Carly will be leaving the APA in March to go travelling and we looking for a replacement to continue her excellent work. APA is looking  to appoint a Marketing and Events manager whose responsibilities will include  liaising with all members, updating the website, compiling our weekly newsletter, and other member communications and managing a series of events, including concept, design, logistics and marketing. Read more »

Posted in
16thJan 2009

Empire Cinemas launches new consumer magazine

Summersault launches Escape magazine on behalf of Empire Cimemas

Empire Cinemas has launched Escape, a free magazine about the latest films and treats for its customers that will be distributed in its cinemas across the UK. Escape will be produced by Summersault Communications, the leading employee and customer communication specialists. Read more »

Posted in
16thJan 2009

New Advantage Study team at Millward Brown

APA Insight

Millward Brown and the APA have forged a close working partnership over the past five years. 2009 sees the start of a new phase in that relationship.  Following a recent account review, we have agreed some changes that we believe will strengthen the partnership and improve the service that Millward Brown offers to APA members via The Advantage Study. Read more »

Posted in
15thJan 2009

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