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Yachting Partners International (YPI), one of the world's leading superyacht brokerage houses has appointed Progressive Customer Publishing (PCP) to launch a brand new magazine. The magazine will reach a global audience of 10,000 Ultra High Net Worth Individuals (UHNWI) collectively worth well over £300bn. Read more »
Providing a seamless brand journey Julia Hutchison analyses the latest ABC CCR report on MediaTel, forum for the sharpest opinion in the media industry.
In the ABC results out today, Odeon magazine, published by FuturePlus has risen by 6.8% year on year. Circulation now stands at 186,740 compared to 174,920 in January - June 2010. Read more »
Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media's electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or have increased year on year circulation demonstrating the ongoing growth in the sector. Despite the squeeze on marketing budgets, brands are clearly continuing to see the value of branded content, underlined by the ongoing dominance of customer magazines in today's ABC CCR report and brands such as Boden and Vodafone entering the space. Read more »
The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. The magazine app will also let users update their shopping baskets directly from their iPads, but not purchase.