Ben Wood, global president of iProspect tells CMA consultant editor Dominic Mills why the original maths men want to add content to their offering and why, far from a radical departure, it’s really an organic development from the agency’s digital roots. Read more »
There’s only one set of awards dedicated solely to content marketing: the CMA’s International Content Marketing Awards. For anyone who’s serious about proving their content marketing credentials, they’re the prizes to win, say judges and experts. And the deadline for entries is on 5th September. Read more »
After the excitement of the World Cup and all the content generated around this spectacular footballing event, brands are now beginning to ramp up for the Autumn period, especially in the US, with back to school and the forthcoming sports seasons both common themes. Read more »
On Your Marks...
The CMA International Content Marketing Awards 2014 is the biggest night in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Read more »
The CMA is excited to let our membership know that three CMA member agencies are at the final pitch stage to develop the content strategy for The O2. Read more »