The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced that iProspect has become the second major agency to become a member of its Media Planning Alliance. Read more »
The CMA is recruiting for a Head of Marketing. This is an exciting time to join our business and act as a key contact between CMA members, brands and the wider marketing community. This role is available from May 14th.
Please contact firstname.lastname@example.org. Find out more about the job role »
The CMA are bidding a sad farewell to Amanda Burrell who leaves the CMA after 5 years. We wish her luck in her new role as Senior Accounts Manager at Brave New World.
CMA's MD Clare Hill Skyped live into the Content Custom Council conference in Florida last week. Clare's presenation has been receiving great feedback ever since. Twitter showed some great quotes (#CC2014), Clare received an invitation to be in a book, and McMURRY/TMG wrote a blog praising the UK content marketing industry. Read the blog post from McMURRY »
March was a marquee month for the industry, with award nominations for Vue (Publicis Blueprint) and Sainsbury’s (Seven), Unilever’s million-pound content marketing spend and a new launch from British Airways. The CMA created news too, unveiling a new Chairman and MD Clare Hill leading a key debate on the future of content marketing. Read more »