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Watch: The Rise of Branded Content panel discussion at Guardian Media Summit

If you weren't able to attend last week's Guardian Media Summit, you can now watch the CMA's panel discussion session on 'The rise and rise of branded content'.

Moderated by Clare Hill, CMA, the panel was made up of Andrew Hirsch, CMA Chair and CEO, John Brown, Channel 4, LinkedIn, Buzzfeed, and IBM. Watch video »

Posted in CMA news
26thMar 2014

Month in Content Marketing: March

Excellent ABC figures, new websites and magazines from UK content marketers, M&S adds content to its retail website, historic photography journal relaunched and how great content drives Paddy Power Read more »

Posted in CMA news
14thMar 2014

Twitter highlights #CMADigital Brand storytelling through digital channels!

This month's digital breakfast looked at the key principles of digital storytelling with examples from brands that have put this into practice in order to attract engage and convert consumers. Read more »

Posted in CMA news
12thMar 2014

Andrew Hirsch confirmed as Chairman to Media Press

The Content Marketing Association (CMA) has announced the appointment of Andrew Hirsch, CEO of content agency John Brown Media, as its new Chairman. Read more »

Posted in CMA news
6thMar 2014

CMA team changes

It is with real happiness that we announce Amanda Burrell’s promotion to Head of Marketing & Events at The CMA, and welcome Laura Watkins as Senior Accounts Manager. Find out more about the team changes »

Posted in CMA news
24thFeb 2014

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