Location based mobile phone game Foursquare has announced two new deals with brands. Earlier this year it unveiled agreements with Starbucks in the US and Debenhams in the UK. Now the Financial Times and Domino's Pizza have agreed to run promotions with the game. Read more »
Micro blogging site Twitter has updated its home page Twitter.com. The revamped design is targeted at non- users and aims to give them a flavour of what the service is all about. It grabs a number of recent tweets and put them briefly on the page, while at the same time shows a selection of user profiles. Read more »
'Customer publishing companies should not feel threatened or concerned by social media,' says Simon Tapscott of independent agency ST Media, 'rather they need to embrace it as in many ways creating social media campaigns for brands plays to their strengths.'
Tapscott, who has worked in customer publishing for 13 years, says that good social media campaigns have quality content, independence, credibility, authority and offer great value for the readers. According to Tapscott these are areas that customer publishers specialise in. Read more »
Web analytics company Hitwise confirmed yesterday that social networking site Facebook has now become the most popular website in the US. Driven by the success of online games Facebook actually overtook the previous most popular site Google for a whole week last week and remains in pole position. Read more »