LONDON - Ink Publishing has won the brief to publish a magazine for customers of PrivatAir, the private airline.
Seven Squared has grown its account management team with the appointment of Tracey Makepeace as Account Director working on ASOS and English Heritage. Tracy joins from Redwood where as Account Director she led the development of member communications for Boots Health Club. Read more »
The APA digital breakfast in May was a great success and covered hot topic ‘Always On: How mobile is changing the way content is consumed'.
The presentation was hosted by Jay Cooper from Mobile Response Unit, with a panel of mobile experts from IMImobile, Iconmobile and Blyk.
Mobile Response Unit have put together a fact sheet on what mobile is and it's trends, along with statistics that prove that mobile is no longer a "nice to have;" it is a must-have if you want to have digital content consumed.
The next APA digital breakfast is on Tues 23rd June.
The topic of the Digital Breakfast is "Social media for brands: do's and don'ts". Read more »
APA Digital are pleased to announce the launch of their new Digital Training programme.
This will consist of a series half day workshops for APA members, hosted at the IAB, who are working in partnership with the APA, at their training centre, Holborn, London.
The first workshop is on Thurs 9th July and the study topic will be:
Introduction to Online Measurement and Google Analytics - how to understand and measure online content response and engagement Read more »