All you need to know about hot new ‘publishing’ app Flipboard

When it was launched a couple of months back many media commentators predicted that the iPad could provide a template for the future of magazines. Since then there have been some high profile iPad magazine launches like Wired, and the promise of some iPad only titles. However the hype that accompanied the iPad's arrival seems to have dissipated a little. Until now. Read more »

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How to use Tweetdeck to track your brand’s social media activity

There are many ways to keep track of people's activity on Twitter. For example you can just use the Twitter home page to see who is tweeting and to carry out searches that relate to your brand.

However if you want the quickest and most comprehensive way of keeping tabs on tweets you need to use an application that uses the Twitter API (Application Programming Interface). These can deliver some very rich features several of which are highly useful to brands. Read more »

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Social networking sites now more getting more traffic in the UK than search engines

For over a decade the most popular website in the UK has been, by some distance, the search engine Google. There are however signs that Google's pre-eminence might be coming to an end. It isn't however another search engine that is on its tail, rather its closest competitors are social networking sites. Read more »

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All you ever wanted to know about Blippy, the social shopping site

Along with the meteoric rise of social networking has come a new online culture in which web users share details of nearly every facet of their lives. Be it posting photos of a recent holiday on Facebook or a detailed Tweeted description of the morning's breakfast, the online world has become obsessed with documenting and discussing even the most banal aspects of everyday life. Blippy is the latest start-up to take note of this growing trend, which aims to make shopping that little bit more sociable. Read more about Blippy and brands »

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What games like Foursquare can teach brands about customer loyalty

If there is one complaint regularly levelled at videogames consoles, it's that they tie the player to their living rooms, stuck in-front of a screen as the real-world outside the window speeds on past.  Even with the advancements made in online-gaming, the majority of games are sold on the back of their single player modes, leading to a mostly solitary experience. But what if there were games that not only encouraged the player to explore the real world with their friends, but became more rewarding as the did so? Read more »

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