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Posted by: Martin MacConnol, Wardour
There is an irony to running an agency. The only people who understand what you are actually going through day to day are the bosses of other agencies: in other words, the competition.
Over the years, and partly due to an 18-month stint chairing our industry association, I've got to know some of the competition pretty well - mainly over some long dinners. Read more »
Posted by: Jason Mander, Head of Content, Future Foundation.
The introduction of branded "timelines" on Facebook heralds a significant change in the way social relationships between brands and consumers are formed. Once upon a time, netizens were required to "like" a brand in order to access content or offers - but as consumers become savvier and the market grows ever noisier, companies will need to work much harder to convert a social networker into a "follower". The Future Foundation has been exploring brand "likers" to determine what holds appeal for Facebook 'fans' and how they differ from other consumers. Read more »
Posted by: Julia Hutchison, CMA
Here's something to ponder while waiting in the morning coffee queue: what's the most important element for successful and effective content? What's the one thing that lifts content marketing above other channels, the unique quality that's causing three in four marketers to increase or maintain their content marketing budgets over the next year? Read more »
Uninvited Content or how not to respond when you get some customer feedback
Posted by: Mark Bainbridge
Imagine the scene - idyllic rolling fields at the height of summer, oak trees in full leaf and a blue sky full of fluffy white clouds...it's bank holiday Sunday and we are tacking up the ponies for a hack and a picnic with the family... Read more »
Whether magazines or mobiles, it's editorial engagement
Posted by: Paul Keers
The August Bank Holiday weekend was the occasion for the inauguralMagFest, the Edinburgh International Magazine Festival. Christopher Ward, of Redwood, and I represented content marketing amongst the speakers, while agency titles also featured in an accompanying exhibition of ‘innovation, creativity and thought' in print, including work from CMA agencyWhite Light Media. Read more »
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