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April was a fruitful month for the content marketing industry: The APA welcomed new members, Cuco Communications and Progressive Customer Publishing; Cedar Communications started the High Life in South Africa and Axon Publishing switched to luxury living with ACHICA; and River Group looked closer at The Myth of the Ageless Society.
This week sees APA team up with Marketing Week; Manchester City FC appoints John Brown; River Group goes on the road with The Co-operative;John Brown, August Media and Cedar are shortlisted for the PPA Awards; and content marketing tips for Google+ brand pages. Read more »
Talking to your staff is a tricky business, but our exclusive guide should make it easier...
APA members produce internal content for hundreds of companies and organisations, from British Airways and the Metropolitan Police, to Volkswagen and IKEA. In all cases, there are a number of unique techniques and methods involved in engaging the audiences, ensuring they read and enjoy their publication and digital content. Follow our five-step plan for an informed and motivated workforce. Read more »
This week sees John Brown get into gardening; River Group, August Mediaand Summersault announce awards shortlists; Cedar Communicationscelebrates success in China; study finds spend on online content marketing grew in the US last year; and could the corporate blog soon be a thing of the past? Read more »
This week sees The River Group debunk the myth of the ageless society,John Brown's culinary connoisseur publishes book about history of food,Story Worldwide is honoured by the Webby Awards, The Guardian looks at print versus digital as it visits London event Printout, why compelling newsletter content marketing is crucial and 87% of companies plan to invest more in online content marketing. Read more »