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APA represents Customer Publishing in Asia
Last week saw an interesting talk hosted by Emphasis Media, a publishing and media sales house in Hong Kong. It had brought over the heads of the Association of Publishing Agencies (APA) from the UK to explain why marketers should be investing more in customer publishing.
Read more about Customer Publishing in Asia >> Read more »
Sainsbury's revives baby and toddler club with Seven Squared
Sainsbury's is resurrecting its Little Ones baby club after four years, pitting it against Tesco's Baby and Toddler Club.
A club magazine and website will be produced by Seven Squared, which also publishes Sainsbury's customer magazine.
Habitat appoints Fitzgerald Shurey Tarbuck (FST)
To support their new brand campaign launch Habitat have appointed FST to create and build the This Is My Habitat microsite in the UK, France, Germany and Spain.
Forward relaunches Tesco’s Greener Living website
Forward has proven its environmental prowess with Tesco's fully rebranded Greener Living website, which has recently relaunched to great success.
Forward's digital team worked closely with the in-house technical developers at Tesco to create a site that is not only informative and engaging, but also interacts with many different audiences.
Ink acquires airline magazines from Ultramarine
Ink Publishing, the specialist publisher of in-flight titles, has acquired the annual Airline Retail Conference and Airline Retail News magazines from Ultramarine Partnership. Read more »
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