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White Light Media relaunches Early Years Matters
Following a successful pitch this summer, White Light Media has relaunched Early Years Matters a magazine for early years practitioners in Scotland.
The magazine, which is distributed to schools, nurseries and other stakeholders three times a year, is published on behalf of Learning and Teaching Scotland (LTS). White Light Media also publishes Connected, a magazine for all teachers in Scotland, on behalf of LTS Read more »
Global launch for White Light Media
A new magazine for Exova, the global testing specialists, has been created by Edinburgh-based White Light Media. Read more »
Seven Squared launch online campaign for new Waterstone's charity book ‘Modern Delight'
Waterstone's, the UK high street's leading bookstore, has appointed customer publishing agency Seven Squared to create a viral marketing campaign to celebrate the launch of new charity book, ‘Modern Delight'. Read more »
Coolbrands hardback hits the newsstands
The 2009/2010 CoolBrands list and book are out, and iPhone has knocked Aston Martin off pole position. Read more »
Best practice email tips for Charities
A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Simple measures, such as sending a personalised welcome email or greeting a subscriber by name, are much more than politeness - they are important factors in deciding whether an email gets into the inbox, ends up in the spam folder, or is even blocked altogether.
Find out more on best practice email marketing >> Read more »
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