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Following a successful pitch this summer, White Light Media has relaunched Early Years Matters a magazine for early years practitioners in Scotland.
The magazine, which is distributed to schools, nurseries and other stakeholders three times a year, is published on behalf of Learning and Teaching Scotland (LTS). White Light Media also publishes Connected, a magazine for all teachers in Scotland, on behalf of LTS Read more »
A new magazine for Exova, the global testing specialists, has been created by Edinburgh-based White Light Media. Read more »
Waterstone's, the UK high street's leading bookstore, has appointed customer publishing agency Seven Squared to create a viral marketing campaign to celebrate the launch of new charity book, ‘Modern Delight'. Read more »
The 2009/2010 CoolBrands list and book are out, and iPhone has knocked Aston Martin off pole position. Read more »
A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Simple measures, such as sending a personalised welcome email or greeting a subscriber by name, are much more than politeness - they are important factors in deciding whether an email gets into the inbox, ends up in the spam folder, or is even blocked altogether.