Content

Should outdoor companies create content divisions?

Posted on: http://www.campaignlive.co.uk/news/1322643/should-outdoor-companies-create-content-divisions/

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks Read more »

Posted in Industry News
21stNov 2014

Airbnb enters print media arena with Pineapple magazine

Posted on The Drum »

Airbnb, the spare room rental service, is diversifying its digital brand into the print media business with the launch of Pineapple magazine. Read more »

Posted in Industry News
17thNov 2014

Stats, facts and future trends

This month we discover the night-time shopping habits of John Lewis customers, the top-selling wearable technology, and that viewers do actually pay attention to TV ads. Read more »

Posted in Industry News
17thNov 2014

'What I learned about content at Red Bull and Bacardi'

A month into her new role as strategy director at specialist content agency ONE TWO FOUR, Sandra Peat tells the Content Marketing Association’s consultant editor Dominic Mills about how she plans to make her client-side experience relevant. Read more »

Posted in Industry News
13thNov 2014

The Fourth Wave of Content Marketing

Posted by: Nicola Kemp 

http://www.marketingmagazine.co.uk/article/1318921/fourth-wave-content-marketing

Content is in danger of becoming perceived as the ‘one-size-fits-all’ solution to any given marketing problem. Read more »

Posted in Industry News
7thNov 2014

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