Airbnb enters print media arena with Pineapple magazine

Posted on The Drum »

Airbnb, the spare room rental service, is diversifying its digital brand into the print media business with the launch of Pineapple magazine. Read more »

Posted in Industry News
17thNov 2014

'What I learned about content at Red Bull and Bacardi'

A month into her new role as strategy director at specialist content agency ONE TWO FOUR, Sandra Peat tells the Content Marketing Association’s consultant editor Dominic Mills about how she plans to make her client-side experience relevant. Read more »

Posted in Industry News
13thNov 2014

The pros and cons of engaging with social media influentials

Two weeks ago we looked the emergence of superstar vloggers and how they could potentially be very useful to content marketers. YouTubers with huge followers aren’t the only influentials in social media - there are Twitter gurus and LinkedIn mavens as well old school bloggers some of whom have now been building an audience for nigh on a decade. Read more »

Posted in Industry News
30thOct 2014

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

What superstar vloggers can offer the content marketer

If you have been watching TV in the last week, or traveling on the London underground, chances are you will have seen new adverts for YouTube. Interestingly, rather than highlight the way that established media (BBC, C4 etc) uses the video platform the new ads focus on the new breed of indie video content creators - known by their fans and some sections of the media as superstar vloggers. Read more »

Posted in Industry News
16thOct 2014

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