Vue Cinema’s magazine gets a revamp, Co--op targets the East and the latest awards news Read more »
WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.
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BBC Worldwide – the commercial arm of the BBC – has overhauled its advertising offering to create an overarching division dedicated to content marketing partnerships for brands. Read more »
Aldi has become the globe's 8th brand with a value of $11.7bn (£7.6bn). As is mirrored in the UK market, the German discounters are on the rise. While Aldi’s brand value rocketed 22% compared with last year, its rival Lidl grew an even more impressive 27% to 20th place with a brand value of $6bn (£3.9bn). Read more »