Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
This week Campaign for Real Ale's customer magazine, Beer, published by Think Publishing, picked up the coveted Grand Prix prize at the APA International Customer Publishing Awards, which recognise outstanding editorialised branded content.
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Last night saw the inaugural APA International Customer Publishing Awards which celebrate outstanding editorialised branded content take place at Old Bilingsgate.
A record 15 agencies took home awards and we had the largest number of guests ever, testament to the amazing buoyancy and growth of the industry in these challenging times.
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John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer Publishing Awards, picking up two awards.