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Young will abandon social media if brands get too pushy

Young will abandon social media if brands get too pushy

Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.

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Posted in
29thOct 2009

The changing media landscape - highlights from our Digital Breakfast

Highlights from the APA Digital Breakfast about Online advertising

October's APA Digital Breakfast was held at Microsoft this week, where Kieron Matthews, from the IAB gave an insightful and entertaining overview of the current online market. Hopefully you were there to see his presentation, but if not here are the highlights to show you what you missed...

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Posted in
29thOct 2009

Just under 3 weeks to the International Customer Publishing Awards - Book your tables now

Just over 3 weeks to the International Customer Publishing Awards - Book your tables now

The winners of the APA International Customer Publishing Awards will be announced in just under 3 week's time! So if you haven't already, now is the time to guarantee your place at the awards evening on Wed 25 Nov at Old Billingsgate Market. Be amongst the first to find out who has won the most coveted awards in the industry.

On the evening you will be treated to a champagne reception, a lavish 3-course dinner, the comedic genius of Mark Watson, and to complete the night of celebration there will be live music, DJs and dancing.

You can book your tables online today. All table bookings are allocated on a first come first serve basis, so you need to be quick to get the best tables! Read more »

Posted in
29thOct 2009

What does the future hold for Production Directors?

Printmedia panel

APA member, FMG are hosting a panel session at next week's MediaPro event which will address this exact question.  Featuring interviews with 5 leading Production Directors at book, contract, magazine and newspaper publishers, this free seminar discusses . . .

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Posted in
28thOct 2009

IKEA Family Goes Live

IKEA Family Goes Live

August Media has launched a fantastic interactive digital magazine for IKEA.

From the same award-winning team that creates the quarterly print version of IKEA FAMILY LIVE in 25 languages, the digimag is being trialled in the UK, Republic of Ireland and Switzerland during the autumn and winter, and is full of homes inspiration, bright ideas and some exclusive behind-the-scenes videos from the real homes shoots.

Read more and view the interactive digital magazine >> Read more »

Posted in
27thOct 2009

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