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Monitoring a brand on social media is essential for anyone working in customer publishing. Posts, tweets and updates from Twitter, Facebook and blogs can deliver a fascinating insight into how consumers see brands, while at the same time provide a great source of inspiration for features and magazine ideas. Read more »
Euro RSCG 4D, the digital network of Euro RSCG Worldwide, today announced a global license with Ceros - the interactive marketing, e-commerce and social engagement platform. Read Full Release »
Customer publishing magazines, just like consumer magazines, come in all shapes and sizes. Some are mainly packed with short pithy stories, while others feature long thoughtful articles. The content invariably depends on how the client, with the advice of the publisher, wants to communicate with the magazine‘s readers. Read full article »
Email marketing is at the centre of most publishers' digital marketing strategy and is the primary method used to push traffic over a client's content.
Since its inception in the early 2000s, email marketing has become far more sophisticated as publishers learn from their mistakes and refine their techniques to develop more targeted and more financially successful campaigns. In this time, spam filters have become more dynamic, and more effective. Read results from a report on 15 major email platforms »
Good quality content is one of the most important factors for SEO (Search Engine Optimisation) success, argued speakers at the APA digital breakfast last week (July 7th, 2010).
Henry Ellis and Grant Baxter of UK search and social conversion agency Tamar claim that it's particularly important that brands focus on delivering high quality content which is search engine friendly. "Content is a weapon on the web," said Grant Baxter, Search Manager/Content specialist. Read more from Tamar's presentation »