It was the most anticipated launch of 2010. Now, almost one year later, the uptake of the iPad has been astonishing with over 15 million of the devices already sold. It has also sparked a scramble among the company's rivals to deliver competitive products with Blackberry, Motorola, Samsung and LG all about to offer their own new tablets.
But what impact has it had on the publishing industry? It is really about to become the saviour of publishing as some media companies have suggested? Here's a quick round up of the first year of the iPad. Read more »
Online branded content is set to be one of the biggest trends of 2011. Retail brands - in particular fashion brands - are looking to become more than just a commodity; they want to be a lifestyle. And, as APA's Julia Hutchinson noted ahead of the International Content Summit last year, branded content is the bridge between brand and lifestyle.
As we predict that more fashion brands will turn to branded online content, we have taken a closer look at seven brands that have already taken the step towards a digital content future. Read more »1Comments
We are approaching the year mark of the launch of Apple's iPad. Since we reviewed it in April 2010, thousands of inches have been written about 2010's most wanted gadget as consumers embraced the new platform. Over the past months, an increasing number of publishers have jumped on the chance to take be part of the growing market. Several are planning or have already released iPad versions of their magazines - we have even had iPad only magazines - that seek to interact with consumers on a new level. Read more »
We can confirm the dates of the Digital Breakfasts for 2011, as well as an draft outline of the topics. As the digital landscape is changing so quickly, the topics are subject to change throughout the year.
The next breakfast is on Tues 9th Feb looking at the iPad and will be held at the Apple UK offices, Regent. View the 2011 breakfast dates »
London might have been carpeted in snow but that didn't prevent the last Digital Breakfast of 2010 being a well attended and very lively affair. Three speakers; Michael Nutley, Editor in chief of NMA, David Maher Roberts CEO of The Filter, and Mike Butcher, Editor of TechCrunch Europe, unveiled their vision of the future and sparked some fascinating debates along the way. Read more »