Content

Apple’s iAd set to launch in the UK in December

Apple has announced that it will expand its iAd mobile advertising network to Europe over the next couple of months, with UK being among the first countries to start using it; big brands like L'Oréal, Renault, Absolute Radio, Nespresso and LG Display have already signed up to the service. Read more »

Posted in Digital
18thNov 2010

Google Instant and what it means for customer publishers

Google logo

If you are in the business of producing content based websites then you will probably know at least a little about search engine optimisation - or SEO as it most often referred to. Read full article »

Posted in Digital
9thSep 2010

Google real-time

Google real-time

Monitoring a brand on social media is essential for anyone working in customer publishing. Posts, tweets and updates from Twitter, Facebook and blogs can deliver a fascinating insight into how consumers see brands, while at the same time provide a great source of inspiration for features and magazine ideas. Read more »

Posted in Digital
8thSep 2010

Euro RSCG 4D Signs Worldwide License with Ceros.com

Paul Fifield & Matt Atkinson

Euro RSCG 4D, the digital network of Euro RSCG Worldwide, today announced a global license with Ceros - the interactive marketing, e-commerce and social engagement platform. Read Full Release »

Posted in Digital
3rdSep 2010

Do long stories work online?

APA Logo

Customer publishing magazines, just like consumer magazines, come in all shapes and sizes. Some are mainly packed with short pithy stories, while others feature long thoughtful articles. The content invariably depends on how the client, with the advice of the publisher, wants to communicate with the magazine‘s readers. Read full article »

Posted in Digital
2ndAug 2010

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