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Is radio's future as a content marketing platform?

Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase. Lucy Tesseras from Marketing Week reports... Read more »

Posted in Industry News
10thJul 2015

Month In Content Marketing: June

Vue Cinema’s magazine gets a revamp, Co--op targets the East  and the latest awards news Read more »

Posted in Industry News
25thJun 2015

WPP, Daily Mail & SnapChat announce launch of digital content agency Truffle Pig

WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.

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Posted in Industry News
25thJun 2015

BBC Worldwide launches in-house creative agency StoryWorks to bring newsroom values to content marketing partnerships

BBC Worldwide – the commercial arm of the BBC – has overhauled its advertising offering to create an overarching division dedicated to content marketing partnerships for brands. Read more »

Posted in Industry News
23rdJun 2015

You need to change. And you know it: Digital Dilemmas

We're going to have to tweak strategy to stay in the game says Marketing's expert. How can marketers keep up with digital?

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Posted in Industry News
27thMay 2015

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