As August ties the merger knot with Publicis UK, joint CEO Mark Lonergan tells CMA consultant editor Dominic Mills why the single most important factor for both parties is a shared culture Read more »
Sainsbury’s gets baking, new finance magazines and an innovative image and partnership Read more »
This month, the CMA release their highly anticipated research into the use of social media in content marketing, and we discover how email is still the digital activity of choice for UK consumers and which technologies are the most important for content marketers. Read more »
This summer the B2B media websites and magazines have been very focused on two issues. Firstly, the rise of ad blocking software, and secondly the growth of native advertising. Read more »
BuzzMyVideos Online Video Barometer, conducted by OnePoll, has unearthed some staggering statistics on consumer affiliation towards beauty vloggers on YouTube. The online video content specialist’s study revealed that 85% of 500 UK consumers aged betwee 16 and 45 years old would trust a review by a YouTuber over any other method. This is more than 20 times that of its closest competitors, TV and radio adverts, both at 4%.
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