This month, discover the positive impact content marketing has on brands, why short-form video delivers more engagement than long-form, and how marketers measure engagement. Read more »
British Airways ramps up social media, Suzuki’s deal with ITV and how to measure content marketing success. Read more »
How do you define and measure success in content marketing? It is an issue that ought to be at the top of every marketer’s agenda. However gauging the worth of content and social media is not always straightforward, and some brands and agencies have been slow to develop metrics to measure effectiveness. Read more »
It has been a busy week for Twitter. The beleaguered - or so the markets would have you believe - social network finally responded to its slumping share price, and sluggish user growth by unveiling two new features which will shape its immediate future.
It’s all about good content that adds value – meaning content that is informative, interesting and relevant. This is more important than ever with so many things competing for our attention in a 24/7 connected culture.
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