Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase. Lucy Tesseras from Marketing Week reports... Read more »
Vue Cinema’s magazine gets a revamp, Co--op targets the East and the latest awards news Read more »
WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.
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BBC Worldwide – the commercial arm of the BBC – has overhauled its advertising offering to create an overarching division dedicated to content marketing partnerships for brands. Read more »