Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
As we enter into a new year, it is time to look back at 2010 and provide you with some essential reading you may of missed. Below is a collection of ten stories from 2010 that are worth catching up on. If you haven't read them yet, please do; if you have read them, read them again. Read more »
John Brown has launched a new practical lifestyle magazine for Trade UK, the new umbrella brand created by the Kingfisher group, offering great deals and services for the skilled trade sector.
Trade Talk magazine is being distributed free to loyal customers at Screwfix and Tradepoint outlets in B&Q, Kingfishers' two market leading retail outlets and brands, and is a real breakthrough format for the sector. Read more »
The APA would like to thank all of its members for their continued support in 2010. This year has been a fantastic year for the APA, seeing a significant amount of wins for our industry, the APA Awards growing bigger than ever and the successful launch of the APA International Content Summit, so successful in fact, that we are already planning next year's!
We would like to wish you all a relaxing Christmas and a great New Year.
The APA Team - Patrick, Julia, Phil and Amanda Read more »