Content

Ten stories from 2011 customer publishers should read

As we enter into a new year, it is time to look back at 2010 and provide you with some essential reading you may of missed. Below is a collection of ten stories from 2010 that are worth catching up on. If you haven't read them yet, please do; if you have read them, read them again. Read more »

Posted in
21stDec 2010

This week in branded content; the future of video, Christmas gift guides and more

This week in branded content sees Seven Squared bring out a festive guide, the growing importance of tracking and analysing how people interact with content, what will shape video content in 2011, and a new set of videos look at the ‘Future of Publishing.' Read more »

Posted in
17thDec 2010

This week in branded content

This week in branded content sees new magazine launches, magnetic content and in-app payments looking to be hot trends in 2011, Twitter brings in new content partners, and what magazine publishers moving into digital content could learn from current iPad magazines. Read more »

Posted in
10thDec 2010

2010, the year for customer publishers

As 2010 draws to a close, we thought we'd take the opportunity to reflect on the year - and what a great year it's been for the branded content industry. Read more »

Posted in
9thDec 2010

This week in branded content

This week sees Virgin Group's iPad only magazine Project launch with the assistance of Seven Squared, a study finds that engagement and ad responsiveness is strongest on original-content websites, the Telegraph looks to adopt News International paywall model and a lesson in social media crisis strategy. Read more »

Posted in
3rdDec 2010

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