It's been a busy month in the world of insight with news from the ABC that digital circulation (including apps) will be shown in a Cross Platform Certificate of Circulation. Also in the digital space, research from the AOP outlines that brands should focus upon original content sites to drive positive associations. Read more »
This week in branded content sees new magazine launches, magnetic content and in-app payments looking to be hot trends in 2011, Twitter brings in new content partners, and what magazine publishers moving into digital content could learn from current iPad magazines. Read more »
British magazines drop by 10% in 2010, according to annual report by FIPP. PPA Chief Executive Barry McIlheney says "The market is stabilising and new titles, specifically free and customer magazines, played a crucial role in this turnaround of fortunes for the market."