Content

Have a Merry Social Christmas keeping momentum going over the holidays

With this strong focus on social media marketing, we are wondering what will happen with the branded accounts during the festive period? Social media, as we know, never sleeps and there will always be someone tweeting holiday moments or updating Facebook friends on how their day is going. This means that they could also be interested in festive deals, so it's an opportunity not to be missed by brands. Read more »

Posted in Media Coverage
10thDec 2010

Pubished British magazines drop by 10%

British magazines drop by 10% in 2010, according to annual report by FIPP. PPA Chief Executive Barry McIlheney says "The market is stabilising and new titles, specifically free and customer magazines, played a crucial role in this turnaround of fortunes for the market."

Read in full on Mediaweek >> Read more »

Posted in Industry News
10thDec 2010

2010, the year for customer publishers

As 2010 draws to a close, we thought we'd take the opportunity to reflect on the year - and what a great year it's been for the branded content industry. Read more »

Posted in
9thDec 2010

Brands wake up to multichannel future

As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone's lips is multichannel. Figures recently released by Ofcom highlight that Brits are embracing new technologies far quicker than any other European nation. Read Julia Hutchison's comment piece »

9thDec 2010

Ten Alps to publish Energise

Following a competitive pitch, Ten Alps is delighted to announce it will be working with Neilson Active Holidays (Thomas Cook Group), to publish its quarterly customer magazine Energise. Ten Alps won a competitive pitch to redesign and relaunch this stimulating title, sent to over 40,000 Neilson customers, with issue one published in January 2011. Read more »

Posted in Member news
9thDec 2010

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