Market research sector is on the up

The latest RSM UK Market Research State of the Industry report has highlighted that the sector is again growing, with budgets up 6.6% year on year. The latest figures have shown that in the past year, more companies have reported increases than decreases and overall it is expected that in 2011, the market research industry will witness 5.4% growth. Read more »

14thDec 2010

Mobile measurement and online engagement

It's been a busy month in the world of insight with news from the ABC that digital circulation (including apps) will be shown in a Cross Platform Certificate of Circulation. Also in the digital space, research from the AOP outlines that brands should focus upon original content sites to drive positive associations. Read more »

10thDec 2010

This week in branded content

This week in branded content sees new magazine launches, magnetic content and in-app payments looking to be hot trends in 2011, Twitter brings in new content partners, and what magazine publishers moving into digital content could learn from current iPad magazines. Read more »

Posted in
10thDec 2010

10 ways to increase your Twitter audience

Twitter has grown in popularity as a social information network over the past couple of years, and increasingly more brands and businesses, as well as individuals, see it as an effective marketing platform. However, as people flock to Twitter to exchange ideas and experiences, it is not given that they will follow you despite constantly updating your status. Read more »

Posted in Media Coverage
10thDec 2010

Have a Merry Social Christmas keeping momentum going over the holidays

With this strong focus on social media marketing, we are wondering what will happen with the branded accounts during the festive period? Social media, as we know, never sleeps and there will always be someone tweeting holiday moments or updating Facebook friends on how their day is going. This means that they could also be interested in festive deals, so it's an opportunity not to be missed by brands. Read more »

Posted in Media Coverage
10thDec 2010

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