British magazines drop by 10% in 2010, according to annual report by FIPP. PPA Chief Executive Barry McIlheney says "The market is stabilising and new titles, specifically free and customer magazines, played a crucial role in this turnaround of fortunes for the market."
As 2010 draws to a close, we thought we'd take the opportunity to reflect on the year - and what a great year it's been for the branded content industry. Read more »
As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone's lips is multichannel. Figures recently released by Ofcom highlight that Brits are embracing new technologies far quicker than any other European nation. Read Julia Hutchison's comment piece »
Following a competitive pitch, Ten Alps is delighted to announce it will be working with Neilson Active Holidays (Thomas Cook Group), to publish its quarterly customer magazine Energise. Ten Alps won a competitive pitch to redesign and relaunch this stimulating title, sent to over 40,000 Neilson customers, with issue one published in January 2011. Read more »
PROJECT went on sale in the Apple App Store on 30 November priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multimedia UK publisher) working in partnership to create groundbreaking new media. Read more »