One of the media industry's most prestigious awards ceremonies took place this week, rewarding and celebrating the year's finest examples of branded editorial content.
With a record number of entries, up 20 per cent on last year, as well as an increased international presence, the 2010 International Customer Publishing Awards was a resounding success. All of the winners were chosen for their striking creativity and effectiveness, with their innovation stunning the judges and results going far beyond client expectation. Read more »
Think Publishing is delighted to announce that ZSL London Zoo and ZSL Whipsnade Zoo Visitor's Guides won Best Brochure at the International Customer Publishing Awards last night. Read more »
More to follow soon. Read more »
Luke Johnson, chairman of private equity house Risk Capital Partners LLP introduced the fourth session of the day at the inaugural APA International Content Summit: The Future of Advertising. Read more »
Tablets, e-readers and smartphones all require a new set of marketing rules and way of thinking. However, the first stage of dealing with new technologies is learning from existing experience. Jeremy Leslie from Mag Culture therefore kicked off the content and distribution session to talk about the lessons learnt from the grand dame of content distribution; magazines. Read more »