This week in branded content sees the first International Content Summit proves a success, the APA International Customer Publishing Awards winners are revealed, Virgin Media announces plans of an iPad only magazine, Amazon moves into content, and Waitrose launches its first Facebook app. Read more »
Branded content is the theme of the moment and the latest NRS figures do nothing but confirm the ongoing strength of the sector. Released today, the survey reveals that titles topping the rankings in the monthly and bi-monthly categories are all associated with big brand names and stores. In other words, customer magazines are continuing to dominate the results. Read more »
Customer engagement agency Seven Squared scooped the ‘Best integrated marketing solution of the year' award for Sainsbury's Little Ones website at last nights APA International Customer Publishing Awards. Read more »
One of the media industry's most prestigious awards ceremonies took place this week, rewarding and celebrating the year's finest examples of branded editorial content.
With a record number of entries, up 20 per cent on last year, as well as an increased international presence, the 2010 International Customer Publishing Awards was a resounding success. All of the winners were chosen for their striking creativity and effectiveness, with their innovation stunning the judges and results going far beyond client expectation. Read more »
Think Publishing is delighted to announce that ZSL London Zoo and ZSL Whipsnade Zoo Visitor's Guides won Best Brochure at the International Customer Publishing Awards last night. Read more »