Tablets, e-readers and smartphones all require a new set of marketing rules and way of thinking. However, the first stage of dealing with new technologies is learning from existing experience. Jeremy Leslie from Mag Culture therefore kicked off the content and distribution session to talk about the lessons learnt from the grand dame of content distribution; magazines. Read more »
What consumers want and how they want it: the implications on content, was the second session of the day at the inaugural APA International Content Summit. Read more »
The inaugural APA International Content Summit kicked off with a metaphorical crystal ball revealing the future of content. As one of the fastest-growing marketing industries, content is by its nature an evolving beast. Just as one innovation or technique proves its success, another powers in to steal its thunder. Read more »
It is less than 24 hours to go until the inaugural International Content Summit at Old Billingsgate, London, and it is looking to be a fantastic event.
We will be following all the action live on the APA Twitter feed - @APA_UK - bringing you highlights from the presentations and the event throughout the day, starting at 08:55am tomorrow Wednesday 24th November 2010.
To follow and join in the conversation, please use hashtag #Content2010.
Following the summit, we will also be covering the APA International Customer Publishing Awards 2010 in the evening, revealing the winners as they are announced.
Photos and video from the summit and the awards will be available on the APA Flickr account and YouTube channel later this week. The feed is also available on the Content Summit Twitter account @Content2010.
Our next Digital Breakfast will be an end-of-year special on Tues 30th Nov. We'll be discussing the major digital trends going into 2011.
The future for digital in 2011 and beyond
It's been another groundbreaking year for digital, with huge leaps forward in social media, mobile, publishing for tablets, online video, content aggregation and more. Next year promises more disruption, more change and more opportunities to create competitive advantage through digital media. Read more »