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The APA International Customer Publishing Awards 2010 - Pictures of the night

Pictures from last nights awards are now up on Flickr and Facebook. So take a look at the stars of the night.

More to follow soon. Read more »

Posted in CMA news
25thNov 2010

The brief is dead - Session 4 The Future of Advertising at the inaugural APA International Content Summit

Luke Johnson, chairman of private equity house Risk Capital Partners LLP introduced the fourth session of the day at the inaugural APA International Content Summit: The Future of Advertising. Read more »

Posted in Other Events
24thNov 2010

Search is over. mobile and social next content conundrum - Session 3 at the inaugural APA International Content Summit

Tablets, e-readers and smartphones all require a new set of marketing rules and way of thinking. However, the first stage of dealing with new technologies is learning from existing experience. Jeremy Leslie from Mag Culture therefore kicked off the content and distribution session to talk about the lessons learnt from the grand dame of content distribution; magazines. Read more »

Posted in CMA news
24thNov 2010

What consumers want and how to get it to them: Session 2 inaugural APA International Content Summit

What consumers want and how they want it: the implications on content, was the second session of the day at the inaugural APA International Content Summit. Read more »

Posted in CMA news
24thNov 2010

Context, trends, meaning and new definitions at the inaugural APA International Content Summit 2010

The inaugural APA International Content Summit kicked off with a metaphorical crystal ball revealing the future of content. As one of the fastest-growing marketing industries, content is by its nature an evolving beast. Just as one innovation or technique proves its success, another powers in to steal its thunder. Read more »

Posted in CMA news
24thNov 2010

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