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Five inspirational indie magazines
Posted by: CMA
Nearly two and a half years ago we published a round up of some of the best indie magazines. In that intervening time the sector has gone from strength to strength with a host of new titles and projects created by some very talented teams. Read more »
The future of content marketing
Posted by: CMA
Content marketing has become the key buzzword in brand circles this year. Suddenly you can't move for content marketing experts and agencies. So where have they come from and what kind of consultancy are the newcomers offering to brands? Read more »
Some basic rules for using Twitter to promote your project or brand
Posted by: CMA
If you have an online magazine or website to promote then one of the best ways of increasing awareness and traffic to your site is by using Twitter. The micro-blogging format has become completely embedded in our culture now and shows no signs of losing its popularity.
So how can you harness Twitter to create a buzz around your project? Here are ten top tips. Read more »
Five ways to keep your consumer hooked
Posted by: CMA
Compared with most other forms of marketing, content marketing is a slow burner. For it to work effectively, raising brand awareness, increasing loyalty and boosting sales, it needs investment of time and money. But creating fantastic content is one thing – keeping your customers hooked day after day, week after week, month after month is another. Read more »
Social media - why engagement matters
Posted by Stephanie Himoff, Managing Director, Outbrain UK
There is no denying that social media is a great communication channel, but it needs to be used as part of an overarching content marketing strategy if brands are to get real value from it... Read more »
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