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Customer publishing has hit the headlines once again this week. The Independent ran a story in which it discussed the future of media, noting the shift of high profile journalists taking on roles with brand led content websites. Last week we mentioned ASOS poaching Melissa Dick from ElleUK; this week sees Fiona Mcintosh, former editor in chief of Grazia and Bauer London Lifestyle taking up a post at e-commerce company my-wardrobe.com. Read more »
Branded content embraces the multichannel shopper
Integration is becoming a crucial element of branded content, with the FT recently reporting that digitally confident shoppers are driving technological enhancements within the retail environment. We explore the best approach to multichannel activity and how to ensure maximum consumer engagement in the digital age. Read more »
The week in branded content - iPad apps, Facebook versus the microsite and more
This week has seen Jaguar's iPad magazine app, John Lewis's new clothing catalogue, changes at ASOS, Facebook versus Twitter, why companies are shy of social media Read more »
Week in branded content: branded Facebook pages, River gets a revamp and more
This week in branded content - extending customer publishing, the best branded Facebook pages and how newsprint can work for companies. Read more »
Week in branded content: customer magazines rival news stand titles, the Twitter revamp and more
The week in branded content - customer magazines rival news stand titles, the biggest challenges facing the industry and more. Read more »
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