Sir Richard Branson, Holly Branson and Anthony Noguera Project launch

PROJECT went on sale in the Apple App Store on 30 November priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multimedia UK publisher) working in partnership to create groundbreaking new media.   Read more »

Posted in Member news
8thDec 2010

Julia Hutchison's week in Media

Running an industry trade body in the busiest week of the year creates a few 'frazzled' moments for APA chief operating officer Julia Hutchison

Read all about Julia's media week on >> Read more »

Posted in CMA news
7thDec 2010

Give a gift of reading that will be worth double this Christmas

Volunteer Reading Help is a national charity which helps children who struggle with their reading to develop a love of reading and learning. They inspire children to become confident and literate for life through the sustained support of trained reading helpers from local communities and businesses. Their vision is a nation of confident children, literate for life.

In December Volunteer Reading Help are taking part in The Big Give 2010 Christmas Challenge, an exciting opportunity whereby online donations made between 6th and 10th December via the Big Give website will be worth double to the charity. Read more »

Posted in Industry News
3rdDec 2010

This week in branded content

This week sees Virgin Group's iPad only magazine Project launch with the assistance of Seven Squared, a study finds that engagement and ad responsiveness is strongest on original-content websites, the Telegraph looks to adopt News International paywall model and a lesson in social media crisis strategy. Read more »

Posted in
3rdDec 2010

The digital future - highlights from this weeks Digital Breakfast

London might have been carpeted in snow but that didn't prevent the last Digital Breakfast of 2010 being a well attended and very lively affair. Three speakers; Michael Nutley, Editor in chief of NMA, David Maher Roberts CEO of The Filter, and Mike Butcher, Editor of TechCrunch Europe, unveiled their vision of the future and sparked some fascinating debates along the way. Read more »

Posted in Digital
3rdDec 2010

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