CMA Digital Breakfast


2010, the year for customer publishers

As 2010 draws to a close, we thought we'd take the opportunity to reflect on the year - and what a great year it's been for the branded content industry. Read more »

Posted in
9thDec 2010

Brands wake up to multichannel future

As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone's lips is multichannel. Figures recently released by Ofcom highlight that Brits are embracing new technologies far quicker than any other European nation. Read Julia Hutchison's comment piece »

9thDec 2010

Ten Alps to publish Energise

Following a competitive pitch, Ten Alps is delighted to announce it will be working with Neilson Active Holidays (Thomas Cook Group), to publish its quarterly customer magazine Energise. Ten Alps won a competitive pitch to redesign and relaunch this stimulating title, sent to over 40,000 Neilson customers, with issue one published in January 2011. Read more »

Posted in Member news
9thDec 2010

Sir Richard Branson, Holly Branson and Anthony Noguera Project launch

PROJECT went on sale in the Apple App Store on 30 November priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multimedia UK publisher) working in partnership to create groundbreaking new media.   Read more »

Posted in Member news
8thDec 2010

Julia Hutchison's week in Media

Running an industry trade body in the busiest week of the year creates a few 'frazzled' moments for APA chief operating officer Julia Hutchison

Read all about Julia's media week on >> Read more »

Posted in CMA news
7thDec 2010

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