Content

Ten Alps to publish Energise

Following a competitive pitch, Ten Alps is delighted to announce it will be working with Neilson Active Holidays (Thomas Cook Group), to publish its quarterly customer magazine Energise. Ten Alps won a competitive pitch to redesign and relaunch this stimulating title, sent to over 40,000 Neilson customers, with issue one published in January 2011. Read more »

Posted in Member news
9thDec 2010

Sir Richard Branson, Holly Branson and Anthony Noguera Project launch

PROJECT went on sale in the Apple App Store on 30 November priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multimedia UK publisher) working in partnership to create groundbreaking new media.   Read more »

Posted in Member news
8thDec 2010

Julia Hutchison's week in Media

Running an industry trade body in the busiest week of the year creates a few 'frazzled' moments for APA chief operating officer Julia Hutchison

Read all about Julia's media week on Mediaweek.co.uk >> Read more »

Posted in CMA news
7thDec 2010

Give a gift of reading that will be worth double this Christmas

Volunteer Reading Help is a national charity which helps children who struggle with their reading to develop a love of reading and learning. They inspire children to become confident and literate for life through the sustained support of trained reading helpers from local communities and businesses. Their vision is a nation of confident children, literate for life.

In December Volunteer Reading Help are taking part in The Big Give 2010 Christmas Challenge, an exciting opportunity whereby online donations made between 6th and 10th December via the Big Give website will be worth double to the charity. Read more »

Posted in Industry News
3rdDec 2010

This week in branded content

This week sees Virgin Group's iPad only magazine Project launch with the assistance of Seven Squared, a study finds that engagement and ad responsiveness is strongest on original-content websites, the Telegraph looks to adopt News International paywall model and a lesson in social media crisis strategy. Read more »

Posted in
3rdDec 2010

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