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Posted by: Martin MacConnol, Wardour
Philosophical question of the day: when is a photo not a photo? And before anyone asks: yes, we do have better things to do, but this poser has nonetheless been an agency topic in the past. Read more »
Beware the typo tyrants (and the green-ink grammarians)
Posted by: Dan Fielder, Sticky Content
First off, let me make it clear that I believe typos are a Bad Thing. As a managing editor, I am not relaxed about misplaced apostrophes or missing words or spell-check fails. I believe that quality control is crucial in editorial, and no content creation process worth its salt can do without layers of fact-checking, subbing, proofing and so on. Content also needs to be checked against the brief, the tone of voice guidelines, the style guide, the business strategy and so on. Read more »
Five ways to find out if your magazine is worth doing
Posted by: Robin Barnes, Cedar
It sometimes feels that although we work in a time of digital data overload, when every little thing we do can be tracked, measured and evaluated, that print publications are very much the poor relations when it comes to measurement. Read more »
Posted by: Julia Hutchison, CMA
Speakers are being briefed, journalists invited, programmes printed, ads designed, video crews commissioned, social media sorted out, catering confirmed - every detail of the 2012 International Content Marketing Summit is currently being finalised in a whirlwind of meetings, conference calls, emails and, on one particularly pleasant day, tasting sessions. Read more »
Three attitudes which clients ought to change
Posted by: Paul Keers
There are three awkward attitudes which clients often hold when they first enter into an agency relationship. Stifled by the pitch process, and a desire to appear co-operative, it can take ages for agencies to address issues like these with clients. But if clients change these attitudes from the outset, things can get off to a flying start... Read more »
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