Customer magazines did extremely well, again, in the recent ABCs. APA COO Julia Hutchison talks to InPublishing about the industries achievements in print, but notes that the real progress and innovation is now taking place in the digital arena. Read article as featured on Inpub Weekly in full >> »
Honda's magazine that dealers can customise, Tesco expands its magazine range and are blogs dead? Read full article »
Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October. Read more »
Zina Manda, Director of Mardev-DM2, Reed Business Information's data division, will feature at AOP's Driving Revenue through Data event on 8 September.
Zina joins speakers Heidi Thompson, Associate Partner at CACI, comScore's Director of Marketing Solutions Mike Shaw and John Barnes, Digital Strategy Director at Incisive Media. The event will be chaired by Ian Eckert, Project Director, Abacus e-Media More on Zina Manda and Mardev-DM2 »
River is working with Honda to pilot an innovative customised magazine for Honda dealerships. The 20-page magazine aims to introduce lifestyle content into dealerships to showcase the breadth of the Honda brand and its philosophy, whilst retaining the perception of a personalised communication from the dealer to their customers. Read more »