M&S launches online TV show

Marks and Spencer is launching an online TV fashion show hosted by Myleene Klass.

M&S aims to use online video content to help boost e-commerce sales, by developing a more "personal relationship" with customers and focusing on its "core values of trust, innovation, value, service and quality". Read article in full on Marketing >> »

Posted in Industry News
20thAug 2010

Customer publishers take on the digital realm

Customer publishers take on the digital realm

Customer magazines did extremely well, again, in the recent ABCs. APA COO Julia Hutchison talks to InPublishing about the industries achievements in print, but notes that the real progress and innovation is now taking place in the digital arena. Read article as featured on Inpub Weekly in full >> »

Posted in Industry News
20thAug 2010

This week in branded content - magazine innovation and the best branded Facebook pages

APA Logo

Honda's magazine that dealers can customise, Tesco expands its magazine range and are blogs dead? Read full article »

Posted in
20thAug 2010

Tesco to launch new consumer magazine

Tesco to launch consumer magazine

Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October. Read more »

Posted in Industry News
20thAug 2010

Director of RBI's data division to speak at AOP Forum

Zina Manda

Zina Manda, Director of Mardev-DM2, Reed Business Information's data division, will feature at AOP's Driving Revenue through Data event on 8 September.

Zina joins speakers Heidi Thompson, Associate Partner at CACI, comScore's Director of Marketing Solutions Mike Shaw and John Barnes, Digital Strategy Director at Incisive Media. The event will be chaired by Ian Eckert, Project Director, Abacus e-Media More on Zina Manda and Mardev-DM2 »

Posted in Other Events
19thAug 2010

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