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Tesco to launch new consumer magazine

Tesco to launch consumer magazine

Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October. Read more »

Posted in Industry News
20thAug 2010

Director of RBI's data division to speak at AOP Forum

Zina Manda

Zina Manda, Director of Mardev-DM2, Reed Business Information's data division, will feature at AOP's Driving Revenue through Data event on 8 September.

Zina joins speakers Heidi Thompson, Associate Partner at CACI, comScore's Director of Marketing Solutions Mike Shaw and John Barnes, Digital Strategy Director at Incisive Media. The event will be chaired by Ian Eckert, Project Director, Abacus e-Media More on Zina Manda and Mardev-DM2 »

Posted in Other Events
19thAug 2010

Honda pilots a customised dealer magazine with River

Honda pilots a customised dealer magazine with River

River is working with Honda to pilot an innovative customised magazine for Honda dealerships. The 20-page magazine aims to introduce lifestyle content into dealerships to showcase the breadth of the Honda brand and its philosophy, whilst retaining the perception of a personalised communication from the dealer to their customers. Read more »

Posted in Member news
19thAug 2010

Facebook Places takes on Foursquare

APA Logo

There has been a lot of discussion recently, both online and in the mainstream press, about location based services for mobile phones (like Gowalla and Foursquare) and how brands can use them. These apps enable users to check into venues (like cafes and bars) and let the friends in their groups know where they are. As more and more brands have begun using Foursquare, in particular, users have been offered freebies and coupons for checking into certain venues on a regular basis. Read full article »

Posted in Media Coverage
19thAug 2010

Should customer publishers be tracking brands online?

What are people saying about brands you work for on Twitter, Facebook and blogs? Should you be concerned? Do you need to respond? Is there any point in tracking those conversations at all? Read more »

Posted in Media Coverage
18thAug 2010

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