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Here at the APA we see social media as a crucial way of keeping in touch with members and reaching out to the wider media community. And as you may have noticed we have significantly increased our social media presence over the last few months.
One of the key industry bodies that represents the US customer publishing industry has changed its name. Apparently reflecting a new era in custom media - and the monumental impact content has today on all marketing initiatives - the Custom Publishing Council (CPC) has changed its name to the Custom Content Council (CCC). Read more »
New research has highlighted how a high proportion of European Internet users go online six or seven days a week. The research from IAB Europe took in sixteen European markets, including the UK, and surveyed over 32,000 people. It concluded that 76% of the respondents browse the web for over an hour each day with the heaviest users coming from Eastern Europe. Read more »
Kobo, an eBook shop backed by the US wing of the retail store Borders, launches in the UK today. It boasts a library of over 2 million titles and is supported by a range of large publishers including Random House UK, Penguin Group UK, Bloomsbury, Simon & Schuster UK and Faber & Faber. Read more »
In a post on his blog yesterday Twitter's analytics guru Kevin Weil confirmed that there are now over 50 million tweets a day.
"Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day-that's an average of 600 tweets per second. " Read more »