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Brands enhance consumer loyalty through branded content
Brands from Sky to Asos, Asda and Orange are producing magazines to broaden their scope for customer interaction, boost sales and bolster their online strategy.
With marketers now looking for innovative ways to promote their brand Marketing Week discusses how branded editorialised content has become the vehicle to enhance consumer loyalty.
Read the article in full >> > »
This week in branded content - changes to search, Twitter on mobile phones and what exactly is a post-advertising agency? Read more »
This week in branded content - new online content from Asda, the case for customer publishing and more. Read Full article »
US companies spending more on content marketing
Over 50% of US B2B companies will increase their spend on content marketing in 2011.
That's the result of a survey undertaken by high profile marketing blog Junta 24 in collaboration with MarketingProfs, The Business Marketing Association and American Business Media. Read full article »
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This week in branded content - magazine innovation and the best branded Facebook pages
Honda's magazine that dealers can customise, Tesco expands its magazine range and are blogs dead? Read full article »
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