It seems at the moment that every brand is launching an iPhone app with Lovefilm and Wagamama the latest names on an ever growing list.
However as more brands develop apps it is becoming increasingly difficult for them to get noticed by iPhone owners. There are now almost 150,000 apps available though Apple's store, so getting your app into the hands of your customers can be a tricky business. Read more »
The BBC's plans to unveil a series of mobile phone apps for its news and sporting content have been met by a furious response by a representative body of the UK publishing industry. The Newspaper Publishers Association (NPA) argue that the apps do not constitute an extension of an existing service but rather an entirely new service and should therefore be subject to a public value test. Read more »
One of the highlights of this week's Mobile World Congress was a new web browser for the iPhone. Developed by Opera, it uses relatively little of the phone's resources, resulting in a much quicker mobile Web surfing experience. Many commentators claim that it is five to six times faster than Safari on an iPhone 3GS. Read more »
Customer publishing businesses need to look at the dramatic changes that have happened in other industry sectors if they are to adapt to the opportunities presented by the internet, claims The Guardian's Director of Digital Strategy. Read more »
Apple may have been absent from the Mobile World Congress in Barcelona, but there's no denying the immense influence the company continues to have with all the talk at this year's show about ‘apps' and content strategy. Read more »