As retailers begin to experience high volumes of online transactions, how they can entice new customers, as well as retaining the existing ones. It is crucial that brands concentrate on providing value-driven content that embodies its messages and values, while at the same time offering benefits to the consumer. Read more »
The APA has released the findings of a recent survey into the marketing industry's view of the future of advertising, which has shown that an overwhelming number (49%) of respondents believe that the industry is moving into a post-advertising era. Read more »
Customer magazines have extended their grip on the top 10 magazines by circulation with the debut of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs.