If you work in publishing you'll know the big news this week has been the announcement of the latest ABCs. There are some interesting stories too, most notably Condé Nast's Wired debuting with a respectable 48,000 sales, Private Eye at an 18 year high and Haymarket's Stuff bucking the trend for technology magazines with a rise of 13.2%.
But perhaps most impressive is how well customer publishing is faring. ABC results show that customer magazines now occupy the seven consecutive positions by circulation with the medium representing a third of the magazines in the top 100. Read more »
Archant Dialogue has been appointed to work alongside the BPA editor to produce the six times a year magazine for BPA members. The BPA was founded in 1962 to organise govern and further the advancement of sport parachuting in the UK.
There are now around 30 BPA affiliated clubs and centres and a membership of more than 30,000. Skydive magazine is the most authoritative voice in the parachuting world. Read more »
Specialist consumer publisher Future has reported circulation revenue down four per cent and advertising down 13 per cent in the first quarter. The one growth area for the business was customer publishing, where the company said revenues were up 10 per cent. Read more »
Who makes it? The Skiff is pretty much unique as an ereader as it is the brainchild not of a consumer electronics manufacturer but a magazine publishers Hearst Digital (or rather its digital division Hearst Interactive Media). It is also unique in that it is the first ereader to be specifically developed to showcase magazine/periodical style content rather than majoring on displaying on books. Read more »
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.