Content

Euro RSCG 4D Signs Worldwide License with Ceros.com

Paul Fifield & Matt Atkinson

Euro RSCG 4D, the digital network of Euro RSCG Worldwide, today announced a global license with Ceros - the interactive marketing, e-commerce and social engagement platform. Read Full Release »

Posted in Digital
3rdSep 2010

Do long stories work online?

APA Logo

Customer publishing magazines, just like consumer magazines, come in all shapes and sizes. Some are mainly packed with short pithy stories, while others feature long thoughtful articles. The content invariably depends on how the client, with the advice of the publisher, wants to communicate with the magazine‘s readers. Read full article »

Posted in Digital
2ndAug 2010

Time to review your email marketing arrangements?

Email marketing is at the centre of most publishers' digital marketing strategy and is the primary method used to push traffic over a client's content. 

Since its inception in the early 2000s, email marketing has become far more sophisticated as publishers learn from their mistakes and refine their techniques to develop more targeted and more financially successful campaigns. In this time, spam filters have become more dynamic, and more effective.  Read results from a report on 15 major email platforms »

Posted in Digital
22ndJul 2010

APA Digital breakfast: Content is still king when it comes to SEO claims search agency Tamar

APA Digital breakfast:  Content is still king when it comes to SEO claims search agency Tamar

Good quality content is one of the most important factors for SEO (Search Engine Optimisation) success, argued speakers at the APA digital breakfast last week (July 7th, 2010). 

Henry Ellis and Grant Baxter of UK search and social conversion agency Tamar claim that it's particularly important that brands focus on delivering high quality content which is search engine friendly. "Content is a weapon on the web," said Grant Baxter, Search Manager/Content specialist. Read more from Tamar's presentation »

Posted in Digital
13thJul 2010

The week in branded content - Facebook’s astonishing growth and why brands need to stop thinking of marketing in ‘bursts’

APA Digital

Here's this week's round up of the news for branded content producers. Social networking sites continue to grow, new publishing systems and the future for branded content. Read more... »

1Comments
Posted in Digital
9thJul 2010

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