2010 looks like being a watershed year for publishing. The growing strength of social media, plus the shift in advertising from print to online has lead many mainstream media companies to take a long hard look at their business models.
We are also seeing the impact of new technology on the media in the guise of the iPad and its rival tablets, as well as the growing importance of brands as content providers. So what then are the key content trends for 2010? Read more »
Round up of the week in branded content - why social media is great news for retailers, Google squares up to Facebook and is Apple about to reinvent the iPod and iTunes? Read more... »
Here's this week's round up of the news for branded content producers - Facebook can cause brands PR nightmares, Internet ad revenue on the rise, what Facebook learned from Twitter and more. Read more... »
One of the quickest and easiest way to grow traffic to your website is to promote it on Twitter. Twitter is free, easy to set up and even if you do little more than just put links to your content on the feed you should see some new readers coming to your site. There are however some tried and tested tricks that will help you add more followers to your Twitter feed, and as you get more followers so you should get more Twitter traffic to your site. Here are five to get you started... »2Comments
As people across the UK clamour to be among the first to own the long awaited iPad, cScape's Customer Engagement Unit of digital specialists has written a client briefing paper that brings together expert opinion about how much of a 'game changer' the iPad really is. Read more »