Email marketing is at the centre of most publishers' digital marketing strategy and is the primary method used to push traffic over a client's content.
Since its inception in the early 2000s, email marketing has become far more sophisticated as publishers learn from their mistakes and refine their techniques to develop more targeted and more financially successful campaigns. In this time, spam filters have become more dynamic, and more effective. Read results from a report on 15 major email platforms »
Good quality content is one of the most important factors for SEO (Search Engine Optimisation) success, argued speakers at the APA digital breakfast last week (July 7th, 2010).
Henry Ellis and Grant Baxter of UK search and social conversion agency Tamar claim that it's particularly important that brands focus on delivering high quality content which is search engine friendly. "Content is a weapon on the web," said Grant Baxter, Search Manager/Content specialist. Read more from Tamar's presentation »
Here's this week's round up of the news for branded content producers. Social networking sites continue to grow, new publishing systems and the future for branded content. Read more... »1Comments
2010 looks like being a watershed year for publishing. The growing strength of social media, plus the shift in advertising from print to online has lead many mainstream media companies to take a long hard look at their business models.
We are also seeing the impact of new technology on the media in the guise of the iPad and its rival tablets, as well as the growing importance of brands as content providers. So what then are the key content trends for 2010? Read more »
Round up of the week in branded content - why social media is great news for retailers, Google squares up to Facebook and is Apple about to reinvent the iPod and iTunes? Read more... »