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What games like Foursquare can teach brands about customer loyalty
If there is one complaint regularly levelled at videogames consoles, it's that they tie the player to their living rooms, stuck in-front of a screen as the real-world outside the window speeds on past. Even with the advancements made in online-gaming, the majority of games are sold on the back of their single player modes, leading to a mostly solitary experience. But what if there were games that not only encouraged the player to explore the real world with their friends, but became more rewarding as the did so? Read more »
Facebook to become a platform for magazines
Interesting article on Mashable about how Facebook could be the next big platform for magazines. They are working on an appliction to enable publishers to sell subscriptions directly on Facebook Pages and even in users' newsfeeds, which will begin in July or August. Read the article in full »
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Twitter's Business Center gets rolled out
For three years there had been rumours that Twitter was on the verge of launching a service aimed at brands. These were confirmed earlier in the year and now it appears that the roll out of Twitter's Business Center has begun.
The micro blogging service is clearly driven by the fact that Facebook has been so successful in building pages for brands (if you are on Facebook take a look at then pages Speedo and Cobra Beer and look at the levels of engagement between brands and their fans) and wants to offer a rival service. Read more about brand pages on Twitter »
Instant guide to Facebook's Open Graph
Last week social networking site Facebook, which is now the most visited website in the US, unveiled its latest innovation - the Facebook Social Graph. It has generated a huge amount of excitement on both sides of the Atlantic with some brands hailing it as a major breakthrough in connecting with online audiences. The company's CEO Mark Zuckerberg said it would put 'people at the centre of the web and would bring all connections made across the web, not just on Facebook, together.' Read how brands can harness the new feature »
Six things to remember when getting your brand on Facebook
It is hard to ignore Facebook now. The website is now the second most viewed site in the world after Google, boasts over 400 million members and has an average dwell time per user of nearly an hour a day. Brands have really begun to take notice of this and many now savvy ones now have a very strong presence on Facebook. But how do you go about getting on to Facebook and what should you do with the Facebook page when it is up and running? Here are six things to remember when your client says 'can we do a Facebook page?' Read more »
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