ABCs: ABC figures support the rise and rise of branded content

Customer publishing has once again fared well in the most recent ABC figures, released today  with 12 customer magazines in the top 20 and eight in the top ten magazines by circulation.  The industry now represents over half (53%) of the total circulation of these top 100, which reflects the vital role print still plays in engaging consumers through branded content. Read more »

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Branded content central to media growth

Spending on media and communications is likely to outpace economic growth in the next four years. That's the conclusion of a new study by Veronis Suhler Stevenson who suggest that average annual growth for the media and communications industry between 2009 and 2014 will be around 6.1%. Read more »

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Nearly half of brands say that social media is a focus for spending

The terms ‘social media' and mobile are becoming increasingly standard in the marketing mix, according to a report from The Pearlfinders Index. Read more »

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NRS: Joining up the dots between on and offline audience measurement

Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. "All the indications are that publisher websites have considerable potential to extend audience reach..." Read more »

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Print still valued by the tech generation

In January 2010, the latest Bellwether survey revealed that investment in digital initiatives in the UK had increased by 20%. A direct result of continual technological developments in the online environment, the results also reflect that there is certainly a growing consumer appetite for digital content.

But it is not just consumer brands that are continually developing and investing in their online offerings: the mass media is too. Understandably, with the increase of media content now readily available online, many people might expect traditional media platforms to lose favour with consumers. Read more »

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