The week in branded content: more innovation from customer publishers, iPad apps on the agenda and the return (!?) of print.

This week in branded content - innovative work from customer publishers and will next year be all about the iPad or print? Read more »

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ABCs: Branded content agencies take the lead in developing integrated campaigns

Much of the news about ABCs focused on how customer publishing companies are delivering huge circulation print titles. However that shouldn't mask the fact that the very same companies are producing some high quality innovative work in the digital arena too. Read more »

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This week in branded content - Future’s strong customer publishing growth, will apps kill the web and is the iPad influencing magazine design?

This week in branded content - more companies cite customer publishing growth, is it all about apps now and should brands work with unofficial Facebook pages? Read more »

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Can low-cost content ever work for customer publishing companies?

There has been a lot of talk in newspaper and media websites recently about the growth of so-called content farms and in particular of a US company called Demand Media. Read more »

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The week in branded content: should brands invest in social media and why apps might be better than websites for customer publishers.

This week in branded content - Companies invest heavily in social media, this year's Facebook and the ad/social media campaign that everyone is talking about. Read more »

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