A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »
This spring has seen the test-launch of Bingo Power! - an innovative multi-layered ezine produced for Paddy Power by John Brown.
The world's first Bingo ezine, it uses all the devices associated with women's print weeklies - competition incentives, celebrities, real-life stories written by readers for readers - and is currently accessible exclusively for Paddy Power bingo players online. Read more about the ezine »
River are beefing up their management team with the best brains in the business. With promotions and hirings across many departments, in Creative, Publishing and Customer Service, River's commitment to clients is stronger than ever before. Read the full story »
Today marks a key moment in the history of online publishing. For this morning The Times newspaper finally unveiled a new innovative website. The result of two years research and development looks and feels a lot less like a traditional website and in many respects more like an newspaper. Read more »
Seven Squared has been re-appointed following a competitive tender to continue producing The Job for the Metropolitan Police Service (MPS). Read the full story »