So far sales of iPad magazines (editorial apps for the device which ape magazine use in that users flick between pages) have been a tad disappointing. The most high profile iPad mag to date, GQ, has sold less than 500 copies which falls a long way short of its publisher Conde Nast's vision of reinventing the online magazine. Read the review in full »
Here's this week's round up of the news for branded content producers. Will the launch of the iPad transform customer publishers' digital strategies? Why Facebook works better for brands than Twitter. Plus updates on paywalls, the new iPhone and more.
Comprehensive salary tables for editorial, sales, marketing and other publishing roles. In addition to salary trends showing movement in earnings, the survey provides details of labour turnover, employment conditions and gives details of benefits. You can also use the survey to help your business planning as it looks beyond the financial package that employees receive to include broader motivators. Read more »1Comments
A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »
This spring has seen the test-launch of Bingo Power! - an innovative multi-layered ezine produced for Paddy Power by John Brown.
The world's first Bingo ezine, it uses all the devices associated with women's print weeklies - competition incentives, celebrities, real-life stories written by readers for readers - and is currently accessible exclusively for Paddy Power bingo players online. Read more about the ezine »