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The UK's leading Augmented Reality expert on why brands should use AR

The UK's leading Augmented Reality expert on why brands should use AR

We've seen Florence & the Machine dancing on the pages in an Augmented Reality edition of fashion mag Grazia and The Sun is promising a 3D edition in time for the World Cup... But aside from media gimmicks, is there a meaningful way for brands to use Augmented Reality? Yes, is the answer from one of Britain's leading Augmented Reality developers. Coder and entrepreneur Howard Ogden founded company Augment Reality and has been entranced by the possibilities of Augmented Reality (AR) since he first heard about it. Read our interview with Howard Ogden »

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Posted in Multichannel
18thMay 2010

Facebook to become a platform for magazines

Facebook to become a platform for magazines

Interesting article on Mashable about how Facebook could be the next big platform for magazines. They are working on an appliction to enable publishers to sell subscriptions directly on Facebook Pages and even in users' newsfeeds, which will begin in July or August. Read the article in full »

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Posted in Media Coverage
14thMay 2010

Wardour appoints Claire Oldfield as managing director

Wardour appoints Claire Oldfield as managing director

London, May 14th, 2010 - Wardour has appointed Claire Oldfield as managing director in a wide-ranging restructure of the business designed to keep it ahead of the changing world of customer communications.

The agency is integrating its two practices of customer magazines and corporate communications to provide a single resource for clients. Read more »

Posted in Member news
14thMay 2010

PPA Digital Bootcamp

The PPA Digital Bootcamp is a new three day programme designed to  equip you to win the Digital battle.  In association with UTalkMarketing, the leading provider of digital marketing training in the UK, you will be taught by digital-savvy industry professionals with the experience to help you improve your digital strategy. Read more »

Posted in Other Events
13thMay 2010

Twitter's Business Center gets rolled out

Twitter's Business Center gets rolled out

For three years there had been rumours that Twitter was on the verge of launching a service aimed at brands. These were confirmed earlier in the year and now it appears that the roll out of Twitter's Business Center has begun.

The micro blogging service is clearly driven by the fact that Facebook has been so successful in building pages for brands (if you are on Facebook take a look at then pages Speedo and Cobra Beer and look at the levels of engagement between brands and their fans) and wants to offer a rival service. Read more about brand pages on Twitter »

Posted in Media Coverage
12thMay 2010

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