We've seen Florence & the Machine dancing on the pages in an Augmented Reality edition of fashion mag Grazia and The Sun is promising a 3D edition in time for the World Cup... But aside from media gimmicks, is there a meaningful way for brands to use Augmented Reality? Yes, is the answer from one of Britain's leading Augmented Reality developers. Coder and entrepreneur Howard Ogden founded company Augment Reality and has been entranced by the possibilities of Augmented Reality (AR) since he first heard about it. Read our interview with Howard Ogden »5Comments
London, May 14th, 2010 - Wardour has appointed Claire Oldfield as managing director in a wide-ranging restructure of the business designed to keep it ahead of the changing world of customer communications.
The agency is integrating its two practices of customer magazines and corporate communications to provide a single resource for clients. Read more »
The PPA Digital Bootcamp is a new three day programme designed to equip you to win the Digital battle. In association with UTalkMarketing, the leading provider of digital marketing training in the UK, you will be taught by digital-savvy industry professionals with the experience to help you improve your digital strategy. Read more »