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APA Digital Breakfast: Why existing web analysis doesn’t provide all the answers

APA Digital Breakfast:  Why existing web analysis doesn’t provide all the answers

Just how do you analyse exactly what people are doing online - who they are, which sites they are going to and which adverts they are clicking on? That was the subject of the latest APA Digital Breakfast at the IAB in London's Covent Garden, May 6th. Highlights from the Breakfast »

Posted in Other Events
6thMay 2010

SCA Tissue Europe and Sappi Fine Paper Europe agree to join forces for co-operation on fibre sourcing

Sappi logo

Strategic approach to pulp sourcing is the way forward 

Tissue Europe (SCA) and Sappi Fine Paper Europe (Sappi) announced today their commitment to work together in the field of sourcing, starting with pulp procurement for both companies.

Read the story in full »

Posted in Member news
6thMay 2010

Exclusive offer for APA members

Exclusive offer for APA members

As part of a collaboration with the APA, Editorial Intelligence (ei) is offering you - exclusively as a member of the APA - a £100 discount on the Editorial Intelligence Club Membership - a network run for opinion formers providing stimulating ideas, discussion and high end networking. Find out more about membership to ei »

Posted in CMA news
6thMay 2010

Branded content is the bridge between brand and lifestyle

Branded content is the bridge between brand and lifestyle

In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend for the first time in two and a half years. As organisations begin to find their feet again, after what can only be described as a tough few months, there is one industry that has continued to see investment despite the financial difficulties - editorialised branded content.

  Read APA's Julia Hutchison's comment piece on cross-media editorialised branded content in the retail sector »

Posted in CMA news
5thMay 2010

Story Worldwide creates careers website for the Eden Project

Story Worldwide creates careers website for the Eden Project

Story Worldwide today reveals a new website for educational charity the Eden Project - www.realcoolfutures.com.

Real Cool Futures is a website that has been developed to inspire and inform 14-19 year olds about environmentally friendly career opportunities. Using a bank of nearly 100 inspirational case studies, the site demonstrates a range of careers using written and video interviews that showcase individuals in eco-friendly jobs.  Read more about the project »

Posted in Member news
5thMay 2010

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